SmallBusinessNewz

Search Marketers And Web Designers Should Work Together

Web sites are complicated, and they need lots of different skills to make them work. Every Web site needs a designer and a search marketing expert, but how do they work together? Sometimes it seems that the two don't know enough about each other to make it work.

Ad Targeting is Great. Just Don't Be Insulting.

I read an interesting and thoroughly entertaining article this morning from Washington Post staff writer Rachel Beckman. In it, she discusses how Facebook ads have basically been calling her fat and preying upon psychological "soft spots".

FSB Announces Keep Trade Local Photography Tour

Some people will always manage to get a finger in front of the camera's lens, and for whatever reason, a few photos will often fail to come out.  So we'll alter a clich by saying that good pictures are worth a lot of words, and the FSB is taking advantage of this with a new Keep Trade Local photography tour.

Small Business Marketing Unleashed Again

Back in April, we covered the Small Business Marketing Unleashed conference in Houston, and came away with a lot of useful advice from some professionals like Stoney deGeyter, Matt Bailey, Jennifer Laycock, Matt McGee, and others.

Toll-Free Numbers Work For Some Small Businesses

Clubs that have cover charges do okay, and people pay thousands of dollars to sit with celebrities and presidential candidates.  Consumers don't want contacting you to cost them, however, so toll-free phone numbers are something small businesses might want to get.

Want to Boost Your Readership?

Article marketing can be one of the most effective forms of Internet marketing, whether you write for established publications, have your articles syndicated across content networks, or simply maintain your own blog. The strategy is worthless however, if you can't keep the readers' attention. On the Internet, attention spans are shorter than anywhere due to the sheer amount of options for obtaining information. Tips for Capturing Reader Interest

Tips On Corporate Blogging From Matt Cutts

Within the search engine optimization industry, Matt Cutts's name is synonymous with Google.  He's an engineer who goes out of his way to discuss new features and corporate policies, and audiences have responded well to his tips and tone.  So new advice on "company blogging" from Cutts seems worth mentioning.

Website Content Tips

Henry James was an excellent writer.  Even when his stories centered on less than exciting subjects, the rich language made everything worthwhile.  But if you emulate his style on a business website, potential customers will probably wander away, and Jon Wuebben has some tips about what might be more effective.

SEO Tips For Your Blog

Moderator Dana Todd & Lee Odden Blogs have been abuzz for at least 4 years in the tech space and in the past 2-3 years in the business marketing world. Like many new marketing/communication channels, there continues to be a need to demystify shiny new objects and what they mean for businesses. Blogs and search engine optimization are no different.

Study: A Focus On Family May Boost Business

In Lexington, Kentucky, every television commercial for a certain furniture shop and at least one car dealer features the owners' families.  The relatives are bad actors and not particularly pretty people.  However, it turns out that this focus on family might be a good way to boost business.